Dall’Ufficio Stampa 2WayTraffic un comunicato su Fifty Fifty del 31 marzo scorso nel quale evidenzio due particolarità.

La prima sembrerebbe una conferma a quanto avevo scritto in questo post. La seconda, invece, è un’ipotesi che lascia aperte le strade in relazione alla programmazione del nuovo game show di Gerry Scotti. Le evidenzio in grassetto.

Prima di lasciarVi al comunicato, un’aggiornamento. Sembra che lo staff di Fifty Fifty sia quello di Chi Vuol Essere Milionario, in tutto e per tutto. Probabile, qualche aggiunta autorale.

[Il comunicato è, naturalmente, in inglese. Se avete bisogno di aiuto, chiedete pure nei commenti]

2waytraffic’s 50-50 commissioned by Mediaset in Italy

2waytraffic today announces that Mediaset, Italy’s main commercial network, has commissioned a series of game show format, 50-50.

50-50 will be produced by Endemol Italy and will launch on Canale 5, the Mediaset channel which is home to the Italian version of Who Wants To Be A Millionaire?, at the end of April in a daily timeslot stripped across the week. The series will be hosted by Gerry Scotti, who also hosts Who Wants To Be A Millionaire? in the territory.

50-50 is 2waytraffic’s first spin-off from Who Wants To Be A Millionaire? and extends the 50-50 Lifeline into a new format in which contestants play in pairs and make straight choices between two possibilities.

2waytraffic launched 50-50 to the international market at Mipcom in October. The format has already been commissioned by Japan’s Fuji channel for transmission later this month, while Mega Channel in Greece has commissioned a daily version of the show to launch in Autumn 2008.

Ed Louwerse, Managing Director of 2waytraffic International, commented:

“50-50 is a fresh and exciting format, and I am delighted to be working with Mediaset and Endemol Italy on its launch in Italy. Their expertise and experience will produce a stunning and successful version of the show.”

Laura Tombolini, Producer, Endemol Italy, said:

“We are very proud to be the first country in Europe to air 50-50 and are delighted to be contributing to this great format’s global roll out.”

50-50 can run weekly or daily, and is versatile enough to play in any timeslot. Answering questions individually but ultimately working as a team, contestants must select an answer from two possible options before the question is passed over to their partner who must decide whether they agree or disagree. After two nail-biting rounds throughout which the stakes rise and the game-play gets trickier, the couple reach the climax of the game in which they must decide the amount of money they think they deserve to win. If they guess wrongly, they can lose everything.

[Foto via Guido Harari]